
American Board of Facial Cosmetic Surgery
Kevin Kalwerisky, MD, President, American Board of Facial Cosmetic Surgery
Many members from the American Academy of Cosmetic Surgery are familiar with the American Board of Cosmetic Surgery (ABCS) as much as they are with the valuable landscape occupied by social media in our society. Several years ago, the ABCS recognized that its website and social media presence were not optimized and, as a result, hired an elite branding and marketing firm. This firm was able to understand the core mission of the ABCS and to formulate and implement a comprehensive website redesign coupled with Search Engine Optimization (SEO) and an aggressive social media presence. The results have been excellent and well worth the cost, time, and effort to pursue.
The American Board of Facial Cosmetic Surgery (ABFCS) recognized last year that we were in a similar situation: our current website and social media presence were not adequately reaching our intended audience of physicians who may be candidates for joining the ABFCS or members of the public interested in facial cosmetic surgery.
In the first five years of the existence of the ABFCS, the website was intended more to reach potential members rather than the general public or potential patients. Given the increasingly important role the website, SEO, and social media play in cosmetic facial surgery, the ABFCS has hired the same firm used by the ABCS to redesign our current website, optimize our social media messaging, and provide enhanced SEO capabilities.
A complete redesign of this magnitude is a daunting task, but we are happy to announce that the new website will launch this summer and will further the efforts of the ABFCS to promote our Diplomates as the preferred providers of facial cosmetic surgery procedures. These efforts will further help the ABFCS to promote patient safety in the practice of facial cosmetic surgery by certifying surgeons who have demonstrated through their training, experience, and testing that they are proficient and skilled in the sub-specialty of facial cosmetic surgery.
Once our new website launches (ambrdfcs.org) and the enhanced SEO starts feeding search engine algorithms, we anticipate that the number of page visits and time spent by visitors to our website will increase dramatically—to the benefit of all of our members.
Our members will be able to “cross-link” their own practice websites with ours, which will help to drive additional web traffic to their own individual practices and will allow ABFCS members to reach a larger audience of potential cosmetic patients. This is our goal for 2021, and it will herald a great leap forward for our organization and its members as we follow in the footsteps of the ABCS to promote our hard-won expertise in the field of cosmetic facial surgery.